8 Essential Tips for Building and Managing a Successful Remote Team

Many companies are evolving away from the traditional office model.

Setting up a remote team properly allows for hiring based on character and skill set, rather than being limited to candidates within a specific location. It also fosters a more productive and content work culture.

However, it’s not as simple as assigning tasks and sending everyone home. Remote teams require unique processes and strategy management tools to ensure they feel valued, connected, and productive.

Here are 8 best practices from Selland Technologies for managing our fully remote team:

1. Hire based on character, not location

When hiring for an office-based team, the first thing most employers do is look at each candidate’s skills and experience. However, character and culture fit hold even more value when hiring for remote teams. Communication style, honesty, and transparency are key indicators of success in fully remote roles and are often more indicative of success than the technical skills and experience a team member has.

2. Schedule recurring catch-up meetings

Similar to a shared physical space, remote team members should experience a sense of belonging to a greater collective, eliminating isolation and disconnection from the company culture. Foster human connection and set the cultural tone with recurring one-on-one and team meetings at daily, weekly, and monthly intervals, which allow for these connections to be developed.

3. Set guidelines for communication methods

Remote work demands streamlined communication guidelines. At Selland Technologies, we prioritize transparency, encouraging all communications to occur in public channels fostering stronger team connections and project visibility. While team members may feel as though they are “spamming” the channel at first, over time the consistent communication creates connected teams that are able to follow along with projects even when they are not actively involved.

4. Create a shared workspace

Similar to our communication guidelines, encouraging work and communication to happen in shared workspaces creates a virtual community for the team. We have adopted tools like Slack, Notion, and FigJam to provide collaborative workspaces for the team that facilitate communication synchronously and asynchronously.

5. Diversify your hiring pool

A primary benefit to remote team building is the ability to tap a vast talent pool, not hindered by geographical location. Nonetheless, our experience has revealed that some of the most valuable recruits often come from referrals within our high-achieving team. Observing this, it becomes prudent to consciously infuse diversity within your team, thereby opening doors to fresh communities, cultures, and demographics. We’ve observed that a diverse team not only enhances the quality of our product offerings but also empowers us to swiftly expand and scale our workforce when the need arises.

6. Establish office hours

When surveying the Selland Technologies team, a consistent favorite “feature” of our remote model is the flexibility offered surrounding “working hours.”

Flexibility to attend to personal items, or even just the desire to grab an early dinner should not be hindered, but encouraged when attempting to maximize company “culture.” Facilitate productivity and increase structure by establishing consistent overlapping hours for team members to communicate and prioritize workloads. Find time when people are generally on Slack together, even if they vary by team. These times are not intended to be a work schedule, though the time spent communicating is still recorded.  Personal experience precludes that when I can consistently chat with a teammate from 9:00 – 11:00 each morning, I am less likely to bother them when they are eating dinner with their family, and better able to prioritize my tasks to fit my schedule.

7. Track productivity by deliverables, not time

Many businesses track their employees by the number of hours they work. This is especially common in fields like construction and law, where working from 9 to 5 is a given. However, with our remote team, we have found deliverables to be a more effective way of assessing performance. In our line of business as a digital agency and consultancy, hour tracking will always be a necessity, but from a management perspective, we now treat that as purely part of the billing cycle and not a key performance indicator for our team members.

8. Create remote team-building activities

Every team, remote or otherwise, requires periodic investments into the team culture. Office-based teams can often get away with doing this less frequently since team members may take lunch together or go out after work. We have found that hosting regular (daily, weekly or bi-weekly) virtual events is key to helping our teams operate at a high level. Work can be stressful, and teammates need to see each other in different contexts to remember that they are all working toward the same goal.

At Selland Technologies, we believe that remote teams can be even more effective than in-office teams. They provide your company with access to a much larger talent pool as well as substantially more diversity. However, if you attempt to operate with the same principals, tools, and processes that work for an office-based team, most companies will find managing a remote team both challenging and inefficient. By taking a fresh look at your processes, tools, and communication guidelines and perhaps adopting a few of the ideas shared above, you can improve the productivity of your remote team much like we have with ours.

Google’s Algorithm Updates and Changes in 2024

In a significant move to enhance user experience and leverage artificial intelligence (AI), Google has rolled out a major update to its search algorithm. This update is designed to prioritize high-quality, relevant content and user satisfaction, signaling a shift in the digital marketing landscape. As digital marketers, understanding and adapting to these changes is crucial for maintaining and improving search engine rankings.

Key Aspects of the Update

Prioritize User-Centric Content

    • Relevance Over Keywords: The new algorithm focuses more on the relevance and quality of content rather than just keyword optimization. This means creating content that truly addresses the needs and queries of your audience.
    • User Intent: Understanding user intent is now more important than ever. Content should be tailored to provide value and answers to specific questions that users might have.
  1. Focus on Site Speed and Mobile Optimization
    • Page Load Speed: Google continues to emphasize the importance of page load speed. Faster websites not only provide a better user experience but are also favored in search rankings.
    • Mobile-First Indexing: With mobile-first indexing, the mobile version of your site is considered the primary version. Ensuring that your website is mobile-friendly is crucial for maintaining visibility in search results.
  2. Enhance AI-Driven Personalization
    • AI Integration: AI-driven tools and technologies are becoming integral in content creation and personalization. By utilizing AI, marketers can deliver highly personalized content to users, improving engagement and conversion rates.
    • Predictive Analysis: AI can help predict user behavior and trends, allowing marketers to proactively create content that meets future demands and preferences.

Adapting to the Update:

Strategies for Digital Marketers

  1. Content Quality and Relevance
    • In-Depth Content: Focus on creating in-depth, comprehensive content that thoroughly covers topics of interest to your audience. This not only helps with SEO but also establishes your authority in your niche.
    • Regular Updates: Keep your content updated with the latest information and trends. Fresh content is more likely to be favored by the new algorithm.
  2. Technical SEO Enhancements
    • Improve Site Speed: Utilize tools like Google PageSpeed Insights to identify and fix issues that might be slowing down your site. Optimize images, leverage browser caching, and minimize JavaScript.
    • Mobile Optimization: Ensure that your site is fully responsive and provides a seamless experience on mobile devices. Test your site using Google’s Mobile-Friendly Test tool.
  3. Leveraging AI and Automation
    • Content Personalization: Use AI-powered tools to create personalized content experiences for your users. Tools like chatbots can enhance user interaction by providing immediate, tailored responses.
    • Data-Driven Decisions: Utilize AI to analyze user data and make informed decisions about content strategy. Predictive analytics can help you stay ahead of trends and meet user needs proactively.

Google’s latest algorithm update underscores the importance of user-centric content, site speed, mobile optimization, and AI-driven personalization. By focusing on these areas, digital marketers can not only adapt to the changes but also leverage them to enhance their SEO strategies and improve user engagement. Staying informed and flexible will be key to navigating this evolving digital landscape.