8 Essential Tips for Building and Managing a Successful Remote Team

Many companies are evolving away from the traditional office model.

Setting up a remote team properly allows for hiring based on character and skill set, rather than being limited to candidates within a specific location. It also fosters a more productive and content work culture.

However, it’s not as simple as assigning tasks and sending everyone home. Remote teams require unique processes and strategy management tools to ensure they feel valued, connected, and productive.

Here are 8 best practices from Selland Technologies for managing our fully remote team:

1. Hire based on character, not location

When hiring for an office-based team, the first thing most employers do is look at each candidate’s skills and experience. However, character and culture fit hold even more value when hiring for remote teams. Communication style, honesty, and transparency are key indicators of success in fully remote roles and are often more indicative of success than the technical skills and experience a team member has.

2. Schedule recurring catch-up meetings

Similar to a shared physical space, remote team members should experience a sense of belonging to a greater collective, eliminating isolation and disconnection from the company culture. Foster human connection and set the cultural tone with recurring one-on-one and team meetings at daily, weekly, and monthly intervals, which allow for these connections to be developed.

3. Set guidelines for communication methods

Remote work demands streamlined communication guidelines. At Selland Technologies, we prioritize transparency, encouraging all communications to occur in public channels fostering stronger team connections and project visibility. While team members may feel as though they are “spamming” the channel at first, over time the consistent communication creates connected teams that are able to follow along with projects even when they are not actively involved.

4. Create a shared workspace

Similar to our communication guidelines, encouraging work and communication to happen in shared workspaces creates a virtual community for the team. We have adopted tools like Slack, Notion, and FigJam to provide collaborative workspaces for the team that facilitate communication synchronously and asynchronously.

5. Diversify your hiring pool

A primary benefit to remote team building is the ability to tap a vast talent pool, not hindered by geographical location. Nonetheless, our experience has revealed that some of the most valuable recruits often come from referrals within our high-achieving team. Observing this, it becomes prudent to consciously infuse diversity within your team, thereby opening doors to fresh communities, cultures, and demographics. We’ve observed that a diverse team not only enhances the quality of our product offerings but also empowers us to swiftly expand and scale our workforce when the need arises.

6. Establish office hours

When surveying the Selland Technologies team, a consistent favorite “feature” of our remote model is the flexibility offered surrounding “working hours.”

Flexibility to attend to personal items, or even just the desire to grab an early dinner should not be hindered, but encouraged when attempting to maximize company “culture.” Facilitate productivity and increase structure by establishing consistent overlapping hours for team members to communicate and prioritize workloads. Find time when people are generally on Slack together, even if they vary by team. These times are not intended to be a work schedule, though the time spent communicating is still recorded.  Personal experience precludes that when I can consistently chat with a teammate from 9:00 – 11:00 each morning, I am less likely to bother them when they are eating dinner with their family, and better able to prioritize my tasks to fit my schedule.

7. Track productivity by deliverables, not time

Many businesses track their employees by the number of hours they work. This is especially common in fields like construction and law, where working from 9 to 5 is a given. However, with our remote team, we have found deliverables to be a more effective way of assessing performance. In our line of business as a digital agency and consultancy, hour tracking will always be a necessity, but from a management perspective, we now treat that as purely part of the billing cycle and not a key performance indicator for our team members.

8. Create remote team-building activities

Every team, remote or otherwise, requires periodic investments into the team culture. Office-based teams can often get away with doing this less frequently since team members may take lunch together or go out after work. We have found that hosting regular (daily, weekly or bi-weekly) virtual events is key to helping our teams operate at a high level. Work can be stressful, and teammates need to see each other in different contexts to remember that they are all working toward the same goal.

At Selland Technologies, we believe that remote teams can be even more effective than in-office teams. They provide your company with access to a much larger talent pool as well as substantially more diversity. However, if you attempt to operate with the same principals, tools, and processes that work for an office-based team, most companies will find managing a remote team both challenging and inefficient. By taking a fresh look at your processes, tools, and communication guidelines and perhaps adopting a few of the ideas shared above, you can improve the productivity of your remote team much like we have with ours.

From TikTok to Top Tier: Why Experts are Essential to Maritime Marketing Goals

You have a marketing team already- or are deciding if it’s time to retire the one-man-marketing show.. But there’s always your nephew on Tik Tok who can do it for free- resources are valuable; it’s 2024 after all.

Sound familiar?

If your approach mirrors any of the scenarios mentioned above, the following insights will revolutionize your marketing strategy for the coming quarter – everyone deserves a free lunch every once in a while.

With your vast experience and industry acumen, you grasp the critical role of marketing and have already identified your audience—the lifeblood of your business. Yet, marketing tasks still fall behind. Operational priorities inevitably overshadow comprehensive marketing strategies.

While 2020 highlighted the necessity of marketing in the digital age, this isn’t 2020 anymore. The landscape has evolved. With the proliferation of DIY sites and platforms, it’s evident who invests in their company’s future. To avoid overlooking crucial details and potential pitfalls, seek expert advice.

A robust marketing strategy sets you apart from the competition, amplifies your impact, and ensures your brand remains visible, relevant, and resilient in the maritime sector. At Selland Technologies, we specialize in maritime marketing, understanding the unwavering focus demanded by this industry.

With our insights, leverage opportunities to elevate your brand and maintain a competitive edge in the ever-evolving market. Let our team give you a proven strategy to meet your quarterly goals.

Selland Technologies has taken the standard industry concepts and translated them into straightforward terms that simply make sense. Transparency is our approach.

Remember that free lunch we mentioned at the beginning?

We forgot to mention it is a five-course meal and we’re just getting started.

Reach out to us today to schedule a free marketing consultation… and, yes, your nephew can tag along to make a TikTok video about it.

    In the Business of Impact: The Maritime Industry’s Solution to Online Marketing

    Specialized as it is, the maritime industry is foundational; its infrastructure powers the world. As with any fundamental sector, the pursuit of progress emphasizes strategy and reliance on established practices. Conventional choices drive the industry forward. Although integrating innovation into daily routine holds the promise of maximizing success, it’s easier said than done…

    At Selland Technology, we pride ourselves on delivering tailored marketing services designed to propel maritime businesses to new heights. We understand the need for conventional knowledge and processes- and inject innovation into the fundamentals, getting you ahead of the curve by equipping you with strategic processes to revolutionize your business. Explore how Selland Technology has made a significant impact on improving maritime businesses through our comprehensive marketing solutions.

    Understanding Maritime Challenges:

    Maritime businesses face unique challenges, from increasing competition to navigating complex regulatory landscapes. Selland Technology recognizes these challenges and works closely with clients to develop customized marketing strategies that address their specific needs and goals.

    Tailored Marketing Strategies:

    One of Selland Technology’s key strengths lies in our ability to craft tailored marketing strategies that resonate with maritime audiences. Through in-depth market research and analysis, we gain valuable insights into target demographics, industry trends, and competitive landscapes. Armed with this knowledge, we develop personalized marketing campaigns that effectively engage maritime stakeholders and drive results.

    Digital Marketing Excellence:

    In today’s digital age, a strong online presence is essential for maritime businesses to succeed. Selland Technology excels in online marketing, offering a range of services including search engine optimization (SEO), social media management, content marketing, and pay-per-click (PPC) advertising. By leveraging the latest digital tools and techniques, we help maritime businesses enhance their visibility, attract qualified leads, and achieve sustainable growth.

    Content Creation and Thought Leadership:

    Selland Technology understands the importance of thought leadership in establishing credibility and authority within the maritime industry. Through compelling content creation, including blog posts, whitepapers, and case studies, we position our clients as industry experts, driving engagement and fostering trust among their target audience.

    Results-Driven Approach:

    At Selland Technology, we are committed to delivering measurable results for our clients. Through continuous monitoring, analysis, and optimization, we ensure that our marketing efforts are aligned with business objectives and drive tangible outcomes. Whether it’s increasing website traffic, generating leads, or improving brand awareness, our focus is always on delivering value and driving success for our maritime clients.

    Selland Technology’s innovative marketing solutions are instrumental in transforming maritime businesses by driving growth in an increasingly competitive landscape. Leveraging our expertise, technology, and strategic insights, maritime companies overcome challenges, seize opportunities, and thrive in the digital age.

    💡 Partner with Selland Technology today and embark on a journey towards marketing excellence and business success in the maritime industry.